For the Equinox Dumbo, INC develop a design that captured the most up-to-the-minute Equinox design ethos, the aesthetics of the Dumbo context and the spirit of the neighborhoods vibrant culture. The neighborhood has become a mecca for tech and creative populations. In Dumbo, a design savvy audience would be looking for a chic and in-your-face environment. The spaces needed to be rough, ready, casual, well designed and luxurious. It need to feel like Brooklyn but look like an Equinox. The luxury of REAL materials like blackened steel, bluestone, marble, cement plaster, poured concrete and wood give the spaces a tactile and sensual attitude. Most of the materials were installed in their most textured form. Finishes were patinaed, roughed-up, sand-blasted, hand-troweled and stressed to bring out their natural honest beauty. However, the architectural forms to which these materials were applied are all strong, forceful and clean lined. A muscular modernism of robust curved forms evocative of a ship's hull are found in the stair that is created from massive bent straps that suspended it from the upper level. High contrast compositions of black, white and gray dominate throughout. Humble black glazed subway tiles are juxtaposed against white. Pale grey concrete is contrasted with blackened steel. Deep charcoal wood textures are set against bright white plaster. The spaces evoke a surprising set of contrasts between an old-world materiality and an athletic modernism. They are at once rough and luxurious, sleek and sensuous in a manner that feels just right in Dumbo.