Equinox had a strong vision for the Dumbo space. The goal was develop a design that captured the most up-to-the-minute Equinox design ethos, the aesthetics of the Dumbo context and the spirit of the neighborhoods vibrant culture.
The neighborhood has become a mecca for tech and creative agency businesses and residences for those working in these industries. From the outset we understood that our audience would be a design savvy population looking for a chic and in-your-face environment. The spaces needed to be rough, ready, casual, well designed and luxurious. It need to feel like Brooklyn but look like an Equinox.
We played with the luxury of REAL materials like blackened steel, bluestone, marble, cement plaster, poured concrete and reclaimed wood to give the spaces a tactile and sensual mood. Most of the materials were installed in their most textured form. Finishes were patinaed, roughed-up, sand-blasted hand-troweled and antiqued to bring out their natural honest beauty.
However, the architectural forms to which these materials were applied are all strong, forceful and clean lined. We mobilized a muscular modernism throughout. Robust curved forms evocative of a ship's hull are found in the stair that is created from massive bent industrial straps that suspended it from the upper level.
High contrast compositions of black, white and gray dominate throughout. Humble black glazed subway tiles are juxtaposed against white. Pale grey concrete is contrasted with blackened steel. Deep charcoal wood textures are set against bright white plaster.
The building itself became an inspiration. Located in the Robert Gair cardboard factory, we opened up the entire floor from one end of the building to the other, from Water to Front streets to celebrate its loft character of the building's architecture. We honored its industrial past with custom linear lights made from reclaimed timbers dynamically hung at a diagonal to the building structure. We applied end grain factory flooring to the walls as a modern nod to the building's past.
The spaces evoke a surprising set of contrasts between an old-world materiality and an athletic modernism. They are at once rough and luxurious, sleek and sensuous in a manner that feels just right in Dumbo.