This installation employs traditional tromp l'oeil to lend organization meaning to a complex exhibit. David McFadden, the curator, mandated that a distinction be made between the “working” models used in the making of the art works and the final works. He also hoped to visually separate these two categories of artistic production. Finally, he noted the use of chiaroscuro, to bring the constructed art object into relief, as a common theme of the works included in the exhibit. Thus, we created a series of real screens and virtual shadows to visually separate and connect the works of art. The final works of art are displayed in the shadows to mysterious effect with the models in full light evocative of the artist’s studio. Imaging software was used to cast shadows from the screens, architecture and fenestration of the museum to modulate light levels and sequential experience.
MAD: Out of Hand
Incorporated was asked to design the exhibition for the Museum of Architecture & Design's 'Out of Hand: Materializing the Post-Digital' which explore the many areas of 21st-century creativity made possible by advanced methods digital fabrication. Working from the concept of scaleless digital space, an a priori to design within the computer, the exhibition rendered in all black with ephemeral flat-pack acrylic legs that were built on the cross shaped tics of an anonymous grid the organized the space. Photography by Ed Watkins.
Jewish Museum: Vuillard
Incorporated worked with the curators at The Jewish Museum, NY to design the installation Edouard Vuillard: A Painter and His Muses, 1890-1940, on view from May 4-September 23, 2012. Photography is by David Heald.
Jewish Museum: Photo League
Jewish Museum: Cone Sisters
The following are installation views of the exhibition "Collecting Matisse and Modern Masters: The Cone Sisters of Baltimore", May 6-September 25, 2011 at The Jewish Museum, NY. Photos are by Richard Goodbody, Inc. Incorporated sought to make subtle references to domestic interior design through large scale scrims printed with photos of the art in it's original settings and vitrines profiled after Victorian furniture.
Jewish Museum: Reinventing Ritual
Jewish Museum: Russian Theater
The exhibition design for The Jewish Museum’s exploration of Jewish European theatre in the twentieth century physicalizes the curatorial program and its linear, narrative methodology. The design molds interior space to establish an arc of experience mimicking the unfolding progression of a theatrical display. The show begins with a darkened room intended to suggest the theatrical “black box”. As a viewer moves through the gallery spaces, each of which tells the story of a single play, the rooms get progressively lighter, culminating in the show’s climax: the murals of Marc Chagall. From this focal point, rooms begin to darken, providing a denouement for the exhibition and its impressive retelling of history.
Hospitality Design Exhibition
For the 2011 HD Exposition in Las Vegas, Incorporated teamed up to produce a pod bathroom that would highlight various vendors' products. Incorporated worked with Watermark to design the Brooklyn collection of plumbing fixtures and accessories including the vanity based on industrial foot lockers all finished in pewter. Working with Alba, a pre-fab, modular bathroom manufacturer based in Italy, Incorporated developed a sleek bathroom for use in hospitality projects. The Mirror/TVs are by MB Quart with frosted patterns by Incorporated. These products are all available for purchase. Contact Incorporated for more information.
9/11 Memorial Exhibit
This exhibit and graphic design for the Center for Architecture showcases the designs for the National September 11 Memorial and Museum. Taking a cue from the memorial, the exhibit design uses light in a way that creates a sacred space, evoking the memorial aspect of the project. Full scale renderings cover walls, dissolving the display into an experiential passage through the memorial and museum. With a curatorial goal to both capture the state of the project at ground zero, currently under construction, and to convey the political context under which these designs were formed, the exhibit promises to entertain even the most skeptical visitor. Incorporated executed a full package of designs for the exhibit in addition to the space itself, including a subway poster, a postcard, an ad which was featured in Oculus magazine, and a family guide.
Called “the biggest little” and “best new gallery” in New York by the New York Times, the spaces, although small, were developed to evoke a certain gravity for this relatively new gallery competing in the intense environment of larger, more establish neighbors. Within its modest 2000 square feet, careful attention was paid to proportion, symmetry and sequence to allow a grand appearance in a tight amount of space