This exhibit and graphic design for the Center for Architecture showcases the designs for the National September 11 Memorial and Museum. Taking a cue from the memorial, the exhibit design uses light in a way that creates a sacred space, evoking the memorial aspect of the project. Full scale renderings cover walls, dissolving the display into an experiential passage through the memorial and museum. With a curatorial goal to both capture the state of the project at ground zero, currently under construction, and to convey the political context under which these designs were formed, the exhibit promises to entertain even the most skeptical visitor. Incorporated executed a full package of designs for the exhibit in addition to the space itself, including a subway poster, a postcard, an ad which was featured in Oculus magazine, and a family guide.