The Naturalist

The design of 1 Hotel Brooklyn Bridge is a visual praise poem dedicated to Brooklyn's waterfront. Overlooking Brooklyn Bridge Park, the East River, and lower Manhattan, the hotel's aesthetic draws inspiration from contemporary Brooklyn design culture, the wharf's history that initially occupied the site, and the natural coastal landscape as exemplified by the Park. The mission-driven 1 Hotel Brooklyn Bridge is a REAL green development with the hotel financing the creation of this extraordinary public Park. INC drew the Park directly into the hotel by visually opening up the entire ground floor to the exterior and blurring the lines between inside and out with greenery and natural materials evocative of the adjacent park landscape. Identifying with contemporary Brooklyn design culture where beauty is the by-product of thoughtful solutions, practical applications, and the usefulness of the well-crafted object, INC developed a site-specific, purpose-built, made-to-last aesthetic driven by intelligent problem solving and expressive use of materials with a layered, easygoing hand. The wharf remnants that once occupied the area can be found throughout the immediate neighborhood. Inspired by the tremendous wooden lofts, docks, cleats, bollards, crates, platforms, hoists, ropes, and racks that would have populated the wharf, INC developed informal, additive, assembled, seemingly ad hoc compositions of stacked, racked, piled placed, and layered forms to create an aesthetic tied to its context. In so doing, the 1 Hotel Brooklyn Bridge delicately balances casual refinement and the luxury of enough.

From: 2012 to 2017
Location: Furman St, Brooklyn NY
Project Team: Adam Rolston, Aikaterini Petrou, Anand Amin, Andrew Herbert, Anthony Zampolin, Carlo J Guzman De Jesus, Claire Mo, Drew Stuart, Gabriel Benroth, Grant T Inglis, Joseph A DAlessandro, Louisa B Revitte, Megan McGing, Meredith Miller, Mohammad H Askarzadeh, Neil Shah, Riley M Miller, Sheena C Murphy, Stephanie Kaslow, Tyler M Kleck, and Zachary M Aders
Services: Interiors, FF&E, Product, Branding, and Architecture Design
Certified as: LEED Platinum
Featured in: designboom 2026Boutique DesignHarper’s Bazaar Arabia 2019 Interior Design 2017 DWELL 2017
Part of: InteriorFeaturedHotelAll

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